Launch films, demos & explainers for AI startups

Motion that makes people look twice

Ponin Studio makes story-driven launch films and product demos for AI and software founders. Built for launch day on X, and sharp enough for your homepage.

From $1,000 per film 30–60 seconds YC founders save 20%
Pricing

Pricing for launch videos that get noticed.

Add your website, pick your film and your timeline. The price you see is the price you pay.

Y
Your Startup @yourstartup · 1h

Introducing Your Startup. Now live for everyone.

Launch film 0:45
486 1.2K 512K 2.9K

Example post for illustration. Numbers are not a promise of results.

2Your film
3Timeline
4Launch distribution
Creator distributionYour launch posted by creators in AI and techComing soon
Launch film · Standard 5 launch partner spots open
$1,000 Book a call

Built for revenue, not just views

Every film is planned around one action: getting the right people to sign up, book a demo or buy.

Every format you need

Landscape for X and your site, square and vertical for LinkedIn and Instagram. All from one project.

From first idea to launch day

Ideation, script, storyboard, animation and the launch post itself. We're with you the whole way.

Launch Partner Program

Five spots for our first launches.

Ponin is a new studio with an experienced team. Our first five launch partners get the most attention we will ever give a client, and their launches become our story.

5of 5 spots open

Booking now for November and December launches.

Apply for a spot

What you get

  • The founder of Ponin on your film from script to final cut
  • Top of the production queue, every time
  • Launch-day help with your hook, thread and posting time

What we ask

  • An honest review once your launch is live
  • Permission to share the film as a case study
  • A 15-minute chat after launch about what worked
Muhammad Danyal, founder of Ponin Studio
Who you'll work with

I'm Danyal. I'm here so good products get seen.

I've been a motion designer for three years. In that time I've watched brilliant products launch and disappear, because nobody understood them in the first few seconds.

That's why I started Ponin. You spent months building something real, and it deserves to be seen. On every launch, I treat your product like it's my own.

Talk to Danyal
FAQ

Questions, answered.

Something else on your mind? Ask us on a call.

What's the difference between a launch film, a product demo and an explainer?

A launch film tells the story of why your product exists and makes people want it. A product demo shows it working, step by step. An explainer breaks down how your product works and why it matters, which suits your homepage and sales calls.

How long does it take?

Standard delivery is 3 weeks. Priority is 14 days, and Express is 7 days. The clock starts once we have your product access and brand assets.

How much does it cost?

A launch film is $1,000, a product demo is $1,500 and an explainer video is $2,500. A launch film and demo together are $2,000. YC-backed companies get 20% off everything.

What do you need from us?

A 30-minute call, access to your product or its screens, and your brand assets. We handle the script, storyboard, animation and sound.

How many rounds of changes do we get?

Revisions are included at the storyboard stage and on the final animation, so your film is right before it ships. We agree on the exact number on our first call.

Do you guarantee views?

Not yet. Creator distribution is coming soon. Today we help you plan the post itself, which is where most launches win or lose.

Launching soon? Let's make them look twice.

Book a 30-minute call. We'll talk through your launch and send you a plan the same day.

Book a call
StudioPonin StudioLaunch films, demos and explainers for AI and software founders.
FounderMuhammad DanyalWorking with founders worldwide